"We know that communication is a problem, but the company is not going to discuss it with the employees." This is an actual quote from an internal memo in a large telecommunications company. Anyone who has ever worked in a large organization recognizes the theme.
Obviously communication with employees is key to a healthy organization. But communication does not always have to be in the form of verbal memos and meetings. There are many non-verbal forms of communication that a business can utilize to communicate policy, initiatives and recognition.
Events - an outing to a ball game to reinforce the company's family freindly initiative is a good example of using an event to communicate with employees. Company logod gifts for the spouse and kids lets employees know that the company cares about the whole family.
Gifts - Recognize employee excelence with non-cash gifts. Studies show that employees are more motivated by non-cash gifts. The percieved value is much higher from a well thought out gift than from a similar spend of straight cash.
Reinforce - verbal communications can be reinforced by non-verbal items. For example a company may put out a memo regarding the flu and the company's new flu policy. A small bottle of hand sanitizer on each employees desk reinforces the policy with a concrete and useful item.
"The single biggest problem in communication is the illusion that it has taken place" - George Bernard Shaw
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