Friday, May 14, 2010

How many times do I have to tell you!!


This is a popular refrain recognized by all parents. We parents are quickly frustrated when we have to repeat ourselves to get the message across. It turns out many companies are exasperated by the same communication problem.

3-5-10 Frequency Rule
This widely accepted rule states that communicating three times will get a message heard, five times will get it understood, and 10 times will get it acted upon. If you are not communicating 10 times during a program, you are under-utilizing the campaign.

If your company is trying to implement a strategy with employees or customers, keep the communication consistent and repetitive. To keep the message interesting, utilize fun and creative ways to communicate.

0 comments: