In another testament to the effectiveness of promotional marketing, a public health watchdog group in California has called on McDonald's to stop giving away toys with Happy Meals and threatened a lawsuit. The Center for Science in the Public Interest claims that the promotions lure children into McDonald's where they are likely to order food that is high in calories, fat and salt.
Setting aside the thorny issues of child nutrition and parental sovereignty, let's focus on the promotions themselves. First, promotional products were banned for use by pharmaceutical companies because they had too much influence on doctor's prescriptions - see Drug Companies Aren't Stupid post . Now, promotional toys are cited as an unfair enticement to children and parents in making nutritional decisions.
Why not take advantage of this highly influential medium for your business? Do it now before they are banned.
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