Goodwill Hunting

Building Customer Goodwill


Now that the economy is starting to revive, it’s more important than ever to create goodwill with customers. This will help you stand out from the competition and strengthen brand loyalty.
Studies have shown that promotional products are a very effective way to increase customer goodwill. Here are some ways you can use promotional products to build a more positive attitude about your company:

• As thanks for repeat business or referrals. A restaurant, for example, can make customers happy (and gain free brand exposure) by giving valued customers t-shirts, hoodies and hats. A high-visibility item like a desk clock or calendar is a good way to say thanks for referrals.

• As a sales leave-behind. After your meetings, leave an item related to thesolution you offer. One company uses calculators to help add up the increased sales they can bring in; another provides memo boards to record the creative ideas they will provide.

• To show support for social causes. Many customers look for businesses that support local, social or environmental causes. If your company sponsors a team or a cause, promote it with silicone wristbands
or lapel pins.

• In direct mail campaigns. Boost open rates by including an item like ahighlighter set or ruler. Increase response by offering a gift such as a wireless mouse or business card holder.

• To win back inactive customers. Get them thinking about you again with a gift such as a plant in a logo’d container or a box of chocolates.

Contact us for more ideas on building a positive image of your company!

New and Unique Products