Virtually Promoted

In the virtual world, you can do anything that you would normally do in the "real" world and then some. Now the brilliant marketers at Sony and Fast Company have teamed up to offer a Fast Company branded t-shirt on Sony's new PlayStation Home virtual world.

As in the real world, people like to associate with cool, forward thinking companies. They are happy to promote your brand by utilizing fun and useful products emblazoned with your message. It is a natural progression for promotional items to migrate to the virtual world along with many of the other effective advertising mediums.